case study
Police x Steam
Make it Police Work
Politie x Steam
Year
2022
Services
Strategy
Creation
Video Production
Deliverables
Recruitment video
IT recruitment
Briefing
From OSINT specialists to DevOps engineers, both are essential for the Police. These talents scour the internet, develop and experiment with the latest technologies, and work on smart platforms to make the daily work of the Police more flexible, faster, and more effective. To achieve this, it’s crucial to attract the best talent. To help with this, the Police asked us, in collaboration with creative agency Steam, to produce video content for the recruitment of new talent.
Approach
For the production of both videos, the same central outtake was used: the message “without IT specialists, we’re nowhere.” To grab and hold the viewer’s attention from the very first second, we mixed footage and sound bites from real past cases with behind-the-scenes shots. These visuals were supported by employees who, in voice-over, shared insights into the tasks and challenges of OSINT and DevOps.
Viewers were given a glimpse into the split-second decisions made, the process involved, the resources available, and how the employees and their activities seamlessly align with and contribute to what’s happening on the streets or during an operation.
To promote the videos, we also created short teasers that focused on the challenges faced by OSINT and DevOps staff—content designed to trigger curiosity and invite the target audience to make it police work.
