Employer Brand Scan
We dive deep into your organization and take stock of what’s already there, from identity to positioning.
Employer Branding & Recruitment
Futureproof your employer brand
People shape your brand. From fresh talent to seasoned professionals. That’s why your employer brand deserves a compelling story. A story that’s told in the right place and to the right people. We’re here to make it happen.
Latest Work | Employer Branding & Recruitment
Services
Everything you need for next-level employer branding.
Strategy
A strong employer brand based upon a strong strategic foundation.
Market and Target Audience Analysis
We analyse the market and your target audience, gathering valuable insights to precisely position your employer brand.
EVP
We develop the strategic framework of your employer brand, including its proposition and values.
Creation
A translation of your employer brand into recruitment marketing that perfectly aligns with your brand identity.
Campaign Theme
We create a campaign theme that ties all your content together—always aligned with who you are as an employer and what you stand for.
Concept & Treatment
The big idea—a concept that aligns with the campaign theme. We also develop this concept into a treatment: What will the look and feel be? How do we envision the execution?
Additional Materials
If there’s a need for more, such as activations, PR stunts, print, radio, or digital out-of-home (OOH), we incorporate these into the concept.
Production
Execution of the concept into campaign assets (content) with touch points for the whole employee journey.
Content
Full videos, testimonials, shorts, teasers, podcasts, webinars, documentaries, livestreams—content you can use for campaigns, your careers’ website, or specific job marketing.
Interactive Video
Engage your audience with an extra dimension through interactive video. Gather valuable data, optimize, and aim for maximum results.
Pre, On & Offboarding Content
Perfect for introducing new colleagues to you as an employer, reinforcing the internal culture, or providing a warm farewell to a loyal colleague.
deliverables
Integrated Production
With our integrated approach, we create content that can be used across multiple channels with just one budget, one plan, and one production. Whether it’s square or landscape, GIFs, bumpers, or teasers—plenty of material to launch an entire campaign in one go.
Hero Movie
Hero Movie
The foundation of the campaign. Typically a commercial or corporate video, intended for TV or online. This is usually the longest version of the film in the campaign, typically around 90 seconds. It’s often placed in spaces where viewers have more time to engage with and dive deeper into the content.
- Including on-location production
- Including concept, editing, revisions
- Including music & artwork
Teasers
Teasers
Since today’s audience is spread across dozens of different platforms, advertisers must tailor their content to suit each channel. Every platform has its own content requirements and guidelines. If needed, we provide the right formats for each video and each platform, ensuring we’ve already thought through the most effective message for each one.
- 5, 15, 20 & 30 sec
- Various versions for A/B testing
- Suitable for: YouTube, Instagram, Facebook
Bumpers
Bumpers
Sometimes, you only have 5 seconds to make your message clear — otherwise, people will click away. In short, create a strong hook and get to the point quickly. Drive conversions with a powerful call-to-action in your bumper clips, and boost traffic to your website.
- Call-to-actions
- Pre-rolls
- Digital Out-of-Home
Mobile
Mobile
Media consumption is changing at lightning speed. Video is everywhere — on Snapchat, Instagram, YouTube, Facebook. Photography for mobile is square, and if you want to post video content on Instagram Stories, it needs to be filmed vertically. We take all of this into account from the start, carefully discussing in advance which channels are best suited for your message and target audience.
- Social media
- Rich media banners
Photography
Photography
Of course, we provide stills from the video, but these are not always as high-quality as professional photography. To get the best results, we recommend capturing photos in a dedicated shoot alongside the video production—perfect for your website, brand style, and brochures. Behind-the-scenes shots for your social media followers are also highly requested. Our photography is 100% royalty-free, including buyouts and post-production.
Gifs
Gifs
Complete your campaign with cool stop-motion and quirky GIFs. Boost your social and display campaign CTR to new heights. If we’ve already captured stunning photos alongside your video content, we’ll gladly edit a variety of GIFs that you can use for mobile ads, on Snapchat/Instagram, or across other platforms.
- Social channels
- Website visuals
- App shares & Stickers
Rich media banners
Rich media banners
Research has shown that moving images generate 1200% more clicks than plain text, and even more when combined with text! If desired, we can provide additional variations of the edit or photography, perfect for in-app banners and the Google Display Network.
- Rich media banners
- In-app advertising
- Google display
Want to know more about our approach?
Feel free to call or email us. You can reach us at +31302072443 or info@uhu-productions
Team UHU
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