case study
Waterschap Hollandse Delta
Working for the world around you
Recruitment campaign in collaboration with employer branding agency SteamTalmark for attracting new talent to Waterschap Hollandse Delta.
Waterschap Hollandse Delta
Year
2021
Services
Strategy
Creation
Production
Deliverables
Integrated Production
Brand Movie
Teasers
Briefing
Waterschap Hollandse Delta is one of the 21 water boards in our country, responsible for maintaining over 724 kilometers of dikes and 25 kilometers of dunes. It’s challenging and unique work, but unfortunately, most people are unaware of this. To change this and simultaneously fill the open vacancies, Waterschap Hollandse Delta asked Talmark and us to develop a striking campaign.
Approach
In close collaboration with Talmark, we launched the campaign “Unobtrusively Visible: Working for the World Around You.” At the heart of the campaign is the seamless integration of Waterschap Hollandse Delta’s employees with the organization’s work environment, presented with a dynamic and striking visual execution. For the employer brand video, we used the same visual approach, weaving the brand story and the authentic DNA of the organization—portraying it as a rock-solid employer—throughout the entire narrative. The story is told through real employees who guide us through the various departments, providing insight into the relevance of the work and its impact on the future of the region.