case study
Working at OLVG
In your own way
An employer branding campaign that showcases the diverse character of Amsterdam and its people, with a leading role played by a true urban hospital.
OLVG
Year
2022
Services
Strategy
Creation
Production
Deliverables
Integrated Production
Brand Movie
Teasers
Briefing
After a new employer brand strategy and proposition, it was time to introduce the new theme “Working at OLVG. In your own way” to the working people of the Netherlands. OLVG asked us to translate the strategic framework into a video that perfectly captures life and work at this quintessential urban hospital. A challenge we were excited to take on.
Approach
In the video, we showcase the diverse character of the city and the role that OLVG and its employees play within it. By featuring a variety of people and cultures, we highlight how OLVG is at the heart of society. The video is narrated by a voice-over, guiding the viewer through the scenes.